Image courtesy of www.waynehastings.com
The production team had to step back and think about the reasons why their project is not doing as projected. Ample support was given, as the team had the best writers, production heads, and technical equipment available to them. Moreover, management was supportive of the project.
The high rating of the pre-programming was expected to make the viewers stay on, but they did not.
The failure of Top Star (TS) to bring in the desired performance was disappointing. During feedback time, comments, such as lack of chemistry between the leads, TS included, came up. Thus, the team had to think of a remedy before throwing the project into the trashcan. Someone came up with an idea that might just change the tide.
The idea was to introduce another twist in the narrative. However, more crucial than the twist itself is the actor who will play an important role. The choice of New Face (NF) has to bring curiosity and excitement. The team was unanimous in the choice of NF. The problem is that the team still has to gain NF’s consent or willingness to take on the role. The project can eventually test if TS and NF would be able to attract viewership.
‘Pioneering companies always try out new things and experiment with new concepts and new things.’ − Kiran Mazumdar-Shaw
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